Generative Engine Optimization: Get Cited by AI

When someone asks ChatGPT, Perplexity, Gemini or Google's AI Overviews for a recommendation, a handful of brands get named and the rest do not exist. Generative Engine Optimization, or GEO, is the work of being one of the named ones. It is quickly becoming a front door to your business, and most companies are not even watching it.

Why citations matter now

A generative answer compresses the whole web into a few sentences. Being left out is not like being on page two, it is like not being in the conversation at all. Being cited, on the other hand, arrives with the AI's implied endorsement, which is a powerful place to be.

How to earn them

• Be quotable: clear claims, concrete details, and content worth lifting
• Be everywhere that matters: your site, plus the third-party sources these models read
• Be structured: clean, machine-readable pages and consistent facts about your business
• Be credible: real expertise and signals of trust the models weigh

SEO, AEO and GEO, briefly

SEO gets you ranked in Google. AEO gets you into direct answers when someone asks an assistant. GEO gets you cited and recommended inside generative search results. They share a foundation of clean, trustworthy, well-structured content, which is exactly why one team should handle all three.

What we do

We map how AI tools currently describe your category and where you stand, strengthen the sources these models read, make your content easy to quote, and keep your facts consistent across the web. Then we monitor and adjust, because these systems change fast.

Common questions

Can you guarantee ChatGPT will recommend me?

No, and anyone who guarantees it is bluffing. These systems are opaque and shifting. What we can do is stack the odds in your favour with the signals they clearly respond to, and keep adjusting.

Is it too early to bother with GEO?

It is early, which is exactly the advantage. The brands that show up in AI answers now are building a lead that is hard to catch later.